04 October 2013

Marketing 101: Developing a Marketing Plan for Veggies, Fruits and Other Specialty Crops

Are you a beginning farmer looking to develop new markets? Interested in learning more about online, restaurant and wholesale avenues?

Attend  a free workshop and panel discussion to explore a range of marketing approaches for fruit, vegetable, and other value-added products. Presentations will cover how to develop a marketing plan appropriate for your operation, as well as a more in depth examination of online markets, restaurant sales and the benefits of wholesaling. A panel of farmers and buyers will share tips and experiences selling at a variety of scales and through a diversity of venues.

DATE: Thursday, October 17, 2013

TIME: 3:00 to 6:30 pm – Optional networking from 6:30-7:00pm

LOCATION: Conference Room at Contra Costa Cooperative Extension Main Office, 75 Santa Barbara Road, Pleasant Hill, CA. Shuttle service will be available from Pleasant Hill BART station at 2:30pm.

HOSTS: Alameda County Conservation Partnership, National Center for Appropriate Technology – ATTRA, SAGE, UC Cooperative Extension, Contra Costa Resource Conservation District.

SPEAKER & PANELISTS:
 Marisa Alcorta, NCAT-ATTRA
 Maroka Kawamura, New Leaf Community Markets
 Al Courchesne, Frog Hollow Farm
 Dina Izzo, BluDog Organic Produce Services
 Shawn Seufert, Terra Bella Family Farm
 Matt Greco, The Restaurant at Wente Vineyards
 Patrick Johnson, Dwelley Farm
 Tahnee Shields, Good Eggs

Please register by emailing Susan Ellsworth at susan.ellsworth@acrcd.org or calling (925) 371-0154 x 103