3-day agritourism workshop in Salinas

Are you considering agritourism or nature tourism on your farm or ranch? Would you like to build your agritourism or nature tourism business? The UC Small Farm Program and UC Cooperative Extension are working with local partners to offer three-session hands-on, interactive agritourism planning classes for farmers and ranchers including a workshop in Monterey County in December. These classes are designed for farmers and ranchers considering agritourism and for agritourism operators who would like to minimize their risk as they develop their enterprises. At this workshop, local experienced agritourism operators will share their challenges and successes and will be part of a supportive network of advisors as class participants plan and start new enterprises. Participants will learn from experts in business planning, regulatory compliance, risk management, hospitality and cost-effective marketing, including social media. The hands-on, interactive activities will guide participants as they assess their own farms or ranches for agritourism potential and start their own business, risk management and marketing plans. In addition, each participant will receive a free copy of the extensive manual Agritourism and Nature Tourism in California, which will be used as a text for the class. The workshop will run from 9:00 am to 3:00 pm on Friday, December 6, Wednesday, January 8, andWednesday, February 5. Each class session will be held at the UC Cooperative Extension office at 1432 Abbott Street in Salinas. The cost to attend is $50 for all three sessions and registration is limited so please sign up early. For more information or to register, go tohttps://ucanr.edu/survey/survey.cfm?surveynumber=11561.